The Local SEO Firehose | The State of Local Search in 2022

October 28 | 10 AM PT / 1 PM ET / 6 PM UK

SEO is ever-evolving so if you don’t want to deprive your clients of a competitive advantage in their market, you should be working hard on optimizing sites for local SEO. Join us to find out what are some of the game-changing tactics that can help you deliver best-in-class client websites.


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Ben Fisher
Founder at Steady Demand

Meet Our Speakers

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Joy Hawkins

Owner, Sterling Sky Inc

The author of the Expert’s Guide to Local SEO, Joy has been working in the industry since 2006.

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Mike Blumenthal

Co-founder, Gatherup

Prior to getting into web design and local SEO in 2001, Mike helped run a family retail business for many years.

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Ben Fisher

Founder, Steady Demand

Ben Fisher is a Google My Business Platinum Product Expert and an experienced veteran in SEO and social since 1994.

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Why this Matters

As web professionals transition into more of a digital consultant’s role to better serve SMBs, the need to hone business and online marketing skills grows exponentially. With user experience and SEO closely aligned, local search is one of the most important tools in your ever-expanding toolbelt. Discover what works and what’s failing in local SEO to avoid costly mistakes and gain quick wins for your clients.

What you’ll learn:

How well do websites build trust

How to build a local SEO strategy that delivers on clients’ expectations

Does the visual hierarchy align with business goals

What are the recommended best practices in Local SEO for 2022

How to rank higher in Search-1

How to determine potential impact & best communicate it to your clients