How to Win at Content Marketing

June 1st @ 10am PT

For every potential click, every potential customer, there's a thousand companies investing in content marketing. It's a crowded field, with an ever-dwindling supply of traffic... No wonder things are tough.

The harsh truth is: Marketers need to get savvier about how they create, distribute, and amplify content. Or they'll get left behind.

Join Rand Fishkin, Purna Virji, Jason Miller, and Ross Tavendale in this power-packed webinar to learn how to supercharge every content investment you make, from the moment you put pen to paper to the moment you hit the share button.

Meet The Experts

Purna Virji, Principal Content Solutions Evangelist, LinkedIn

Author of High-Impact Content Marketing, Virji has been named by Adweek on their Young Influentials List, Search Personality of the Year by the US Search Awards, and the #1 Most Influential Expert by PPC Hero. She is a columnist and top-rated international keynote speaker featured in The Drum, TNW, Marketing Land and Adweek.

Rand Fishkin, Co-Founder and CEO, SparkToro

Rand Fishkin has dedicated his professional life to helping people do better marketing through his writing, videos, speaking, and his book, Lost and Founder. If you bribe him with great pasta or fancy cocktails, he’ll pull back the curtain on big tech’s dark secrets.

Jason Miller, Head of Brand and Content, Tyk

Jason Miller began his career in 2011 as the UK Editor for The Vinyl District. He has also worked at Marketo, LinkedIn, ScribbleLive, Curata, UC Berkeley Extension, ActiveCampaign, and Immersive Marketing.

Ross Tavendale, Founder and Managing Director, Type A Media

Ross has turned Type A into a boutique agency for blue-chip clients like eBay, Just Eat, and Brewdog. He now focuses on developing the agency's data journalism offerings using complex datasets to tell creative stories with his team. In addition, Ross hosts the Canonical Chronicle, a popular meme-filled SEO news show with over 8000 weekly viewers.

Why This Matters

Get the knowledge and strategies to effectively create and distribute content in an increasingly competitive digital landscape. Mastering these tactics will help you stand out from the crowd, drive traffic, and ultimately boost your marketing results.

Watch Now

What We'll Cover

How to create content— a blog post, tweet, LinkedIn post, YouTube video, anything — that resonates with the right audience(s)

The difference between audience-targeted and SEO-targeted content (Hint: trying to do both is a recipe for failure)

Knowing how and where to earn amplification for your content