eCommerce SEO: Google Trends, Intent Shifts, and Content

Join Louisa Frahm and Arsen Rabinovich as they explore the latest in search trends, and how shifts and changes in user intent can impact your success with e-commerce. The duo demonstrates how to leverage Google Trends effectively to stay ahead of the market by adapting your SEO strategy accordingly.

Meet The Experts

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Arsen Rabinovich
Founder, TopHatRank

Arsen is the founder of TopHatRank, a nationally recognized brand with teams all over the U.S. The company provides innovative digital marketing solutions for modern brands of all sizes, with services covering a wide range of verticals including eComm, entertainment, tech, and more.

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Louisa Frahm
SEO Director, ESPN

Formerly the Trends Curator at Google, Louisa has been the SEO Director at ESPN since August 2022. She has a rich background in news SEO and has affiliated herself with notable outlets including the Los Angeles Times and TMZ.

Why This Matters

Viewers will gain valuable insights into leveraging Google Trends and adapting content strategies to changing search query intent. This is essential for improving online visibility, attracting customers, and staying relevant in a constantly evolving ecommerce landscape.

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What We'll Cover

Crafting a robust content strategy that adapts seamlessly to changes in query intent, ensuring your e-commerce site stays relevant in a dynamic online landscape.

Identifying key indicators within Google Trends that signal shifts in user intent, allowing you to proactively adjust your content approach to meet evolving customer needs.

Developing content optimization tactics that respond to changing search trends, helping your e-commerce site stay visible and grow consistently.

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Contact

577 College Ave. Palo Alto,
CA 94306, 1.855.790.0003