The Evolution of Content & the Future of Our Industry

Join us for a transformative webinar, "The Evolution of Content & the Future of Our Industry," hosted by Ross Simmonds, CEO and founder of Foundation Marketing. In this insightful session, Ross unveils the truth behind AI-driven content by diving deep into the challenges and traditional beliefs surrounding content creation and the effectiveness of AI. Discover the groundbreaking content growth framework, which marries marketing with content marketing. Experience a panoramic view of future industry trends and explore the role of AI in content creation and its profound impact on the world of marketing. This webinar peels back the layers on AI’s capability in conducting research, ideation, brief writing, complete content creation, optimization, and even visual asset creation—such as images and videos—opening the doors to unlimited possibilities in content creation.

Meet The Experts

Purna Virji, Principal Content Solutions Evangelist, LinkedIn

Author of High-Impact Content Marketing, Virji has been named by Adweek on their Young Influentials List, Search Personality of the Year by the US Search Awards, and the #1 Most Influential Expert by PPC Hero. She is a columnist and top-rated international keynote speaker featured in The Drum, TNW, Marketing Land and Adweek.

Ross Simmonds, Founder & CEO, Foundation Marketing

Ross Simmonds is an entrepreneur and marketing strategist who helps B2B and SaaS brands use content marketing, SEO, content distribution, and technology to unlock new levels of organic growth. Ross and the team at Foundation have helped SaaS and B2B brands build content marketing engines that generate millions of visits a year.

Shelley Walsh, Digital Consultant, ShellShock

Shelley Walsh is a digital consultant with over 20 years of creative, marketing, and tech experience. In the last 14 years, she has been published extensively across industry publications and spoken at many events online and offline. She works with SEJ as their SEO content strategist as well as an SEO content consultant for brands across the US and UK.

Why This Matters

AI is revolutionizing the marketing industry, making it crucial for agencies to understand and embrace transformations in content creation. This webinar offers valuable insights and practical knowledge on optimizing AI for innovative content strategies, an essential skill for marketers, content creators, and businesses aiming to stay ahead in the competitive landscape. By learning to integrate AI efficiently, attendees can unlock unprecedented opportunities in content creation, ensuring the delivery of high-quality, impactful content that aligns with evolving industry standards and consumer expectations.

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What We'll Cover

How to use artificial intelligence to create better content marketing campaigns.

Tactical ways to use AI to optimize and distribute your content

Innovative tools and techniques to operate more effectively as a marketer in today’s world.