Webinar: How Google’s E-A-T Can Guide Your SEO Strategy

E-A-T (Expertise, Authoritativeness and Trustworthiness) are key elements to successful SEO today. In this webinar, Jason Barnard will be joined by industry experts Lily Ray and Loren Baker to talk about recent Google Algo and Quality Rater Guidelines updates. The discussion will be followed by a Q&A so make sure to have your top questions ready for our experts.

Meet Our Speakers

Jason Barnard,
CEO at Kalicube

Jason Barnard (the Brand SERP Guy) is a digital marketer who specialises in Brand SERP optimisation and knowledge panel management.

Lily Ray,
Senior Director, Head of Organic Research, Amsive Digital

Active in SEO since 2010, Lily loves diving into algorithm updates, assessing quality issues and solving technical SEO mysteries.

Loren Baker,
Founder, Search Engine Journal (SEJ)

Founder of the world's leading search marketing publication, Loren is an expert in digital marketing strategy and digital content production.

Why this Matters

If you’re building websites for SMBs, you know all about the challenges in delivering websites that can generate the traffic necessary to hit clients’ goals. This webinar will cover key elements which impact SEO and will help you create the content that Google favors.

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What We'll Cover

A rundown of Google Algo updates in 2021

Does the visual hierarchy align with business goals

Last month’s update of the Quality Rater Guidelines

The role of E-A-T in organic search and other Google products

An open discussion including practical advice, insights and live QA

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Contact

577 College Ave. Palo Alto,
CA 94306, 1.855.790.0003